When Nintendo’s Switch debuted in March 2017, it was like nothing that gamers had seen before:nintendo crossing new switchmccracken fastcompany
a console that you can hook up to a TV in your living room but also pluck from its dock and use
as a handheld anywhere. The $300 device was so appealing–and well executed–that
it was practically impossible to find one in stock for months after its release.
nintendo crossing new switchmccracken fastcompany
Now that Nintendois catching up with demand, the company says that the Switch is the fastest-selling console in U.S. history, besting the record set by its legendarily successful ancestor, 2006’s Wii. Meanwhile, Switch titles such as The Legend of Zelda: Breath of the Wild and Super Mario Odyssey are setting sales records.
Nintendo is No. 18 on the 2018 World’s Most Innovative Companies list. Check out all 50 companies here.
