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Advertising in games There’s nothing the video game world loves more than a good argument, and the rumored rise in interest in in-game ads on the PlayStation (and maybe Xbox) could be the industry’s next tempest in a teapot. Sony is reportedly working on a plan to put ads into titles on its platform, borrowing heavily from the...

What was the first cuss word Sometimes, in the dead of night, I will writhe in the dark and claw at the sheets, tormented by a single, seemingly unanswerable question: “In what Year of our Lord did someone first ask out loud, ‘Who farted?'” It appears I am not the only one. Lapham’s Quarterly—the literary magazine established in 2007...

Made in usa new balance When you buy a product with the words “Made in USA” splashed on it, how do you know the brand is telling the truth about where it was really manufactured? That’s the crux of a new class action lawsuit against New Balance. The case, filed by five consumers, argues that the sneaker brand...

Dominos pizza box Imagine the scene: After you and and your partner enjoy a margarita pizza and a bottle of wine, you stare at the empty, greasy box and discuss what to do with it. You believe you should put the box in the recycling bin; they’re worried that all the leftover cheese and oil on the cardboard...

Source bitclout creator “This is actually the first interview I’m doing as me rather than a pseudonym. It’s a big moment.” So begins a call with Nader Al-Naji, the former Google software engineer who has long been suspected of founding the controversial crypto social network BitClout but who never formally revealed himself—until now.  Al-Naji admits that ending the guessing game is...

Apple airtagsgrothaus fastcompany When rumor first surfaced a couple of years ago that Apple was working on a Bluetooth tracker gadget, I wasn’t sure what to make of them. Companies such as Tile and Adero were already making such gizmos, which you fasten to possessions to help you find them in the event they’re misplaced. And they were...

Manningcast “A couple years ago, we were on a golf trip and I was trying to take a nap,” legendary former NFL quarterback Peyton Manning explained. “And I was kinda in a corner bed and came up behind me and he kinda had me leveraged into the wall, and he gave me a wedgie. He almost went atomic...

Warner bros. nfts space nftsspanglervariety Ever since the NFT phenomenon took off several months ago, it’s been all about exclusivity and the value that exclusivity drives—i.e., a lot of money. Digital artists like Beeple have auctioned off NFTs, or non-fungible tokens, of their artwork for tens of millions of dollars at auction houses like Christie’s. Video snippets of...

Why do past presidents get intelligence briefings It’s hard to transition from one day knowing the world’s intelligence secrets to the next day being all alone in America, pocketing $400,000 speaking fees and tens of millions in book deal cash. To soften the blow, former presidents continue to receive intelligence briefings and access to classified information. Except today’s...

Marketing In the social media world, a “ratio”—when comments on a post far outnumber the likes it gets—is something brands typically try to stay away from. But with the launch of its Fine Fragrance Collection, Axe is rolling out a campaign that looks to ratio luxury brands by highlighting preference consumers have shown for the new scents. In...