To be able to stand out among so many companies, we need to invest in real estate marketing tools. Using a good marketing strategy and the right resources, it will not be so difficult to stand out in the market.
The idea is that people find your business when they are doing searches related to the subject. For example, if we put a legend that says “in order to download this e-book, it is necessary to register an e-mail” it is right here where the nutrition flow begins. The idea is to send a series of messages to interested users, so that they feel close to you, and in the end, when they have to make a purchase decision, they think of you and your business.
2. Use a CRM to manage your clients
A CRM (Customer Relationship Management) is an essential tool for managing your customers. With a CRM you will be able to keep track of all the contacts with your clients, including information about the real estate project in which they are interested, as well as any other useful information. This will help you maintain a good relationship with your customers and offer them a quality service.
3. Email marketing
Email marketing is a powerful tool to spread your message to a large audience. You will be able to send emails to thousands of people in a few seconds, this will allow you to promote your properties and invite a large number of people in a short time.
In the same way as email marketing, it is also interesting to do our lead nurturing flows with SMS and WhatsApp Marketing. For some customer profiles who are not in the habit of using email, this tool tends to be one of the most efficient for real estate marketing.
5. Social networks
Social media is a great way to communicate with your customers and spread your message. By using some tools like Buffer , Hootsuite , TweetDeck , SEMRush , RecurPost , among others you will be able to manage all your social media accounts at once, which will help you save time. In addition, this tool will allow you to analyze the performance of your social media campaigns and improve your strategy.
6. Web analytics
Web analytics is an important tool to measure the success of your real estate marketing campaigns. With a web analytics tool, you will be able to measure the traffic of your website, the performance of your marketing campaigns, and much more. This will help you improve your marketing campaigns and increase sales.
Some of these tools that we can use are:
- Google Analytics
- Google Search Console
7. Search engine advertising
Finally, search engine advertising is an essential tool to attract users who are looking for information about properties for sale or rent.
Although it may have advantages such as: quick visibility, segmentation, flexibility, quick results, etc. It can also have disadvantages such as: being very competitive, there is an initial investment with no certainty of obtaining results, and campaign optimization has to be very active.
With these tools you can have a better marketing strategy and they will help you increase sales in your real estate. If you want us to help you define a commercial strategy, you can receive completely free advice . Remember that at Digitalegia helping you with your digital strategy is our priority